ASEC

 

ASEC Begins with “Action”
Our Founder Frank Scura conceived the Action Sports Environmental Coalition (ASEC) in 2002; Frank was then joined by his friends and co-founders Bob Burnquist, Damon and Danny Way, Cara Beth Burnside and Julia "Butterfly" Hill later that year. Motivated by the influence action sports have over our world, we set out to lead the action sports industry and make it a role model for sustainability?” ASEC and our industry has been progressing with great success ever since. Do your homework and check it out, due largely to ASEC's actions and influence there are dozens of action sports brands with sustainable product offerings, the X Games are one of the Greenest sporting events in the world and there are now dedicated natural product sections in action sports retailers (branded as ASEC Green Rooms). We are confident saying that our efforts have influenced well beyond our industry to main stream sports, fashion and a myriad of other sectors. Since our conception ASEC's coalition forces have grown to become an impressive list of athlete, brands and celebrity supports. Geoff Rowley, Rob Machado, Travis Rice, Greg Lutzka, Jamie Bestwick, Dave Mirra, Quicksilver, Volcom, Emerica, Girl, Toy Machine and 100's of other influential riders, retailers and brands have joined the coalition. So join up and "Join the Resolution," become part of the solution as an elite group of people who are having a blast causing an eco ruckus that is transforming our World.

What’s it all about?

ASEC is about progressive education and empowering people to adopt sustainable practices in a way that embraces their existing lifestyle and enhances it. We think sustainability is the sh@!; simply put, we throw a better party!

 

Roll Anything Day Monday, October 10, 2011
our 4th annual Roll Anything Day, a day dedicated to embracing the action sports lifestyle and enhancing your life with inventive ways to be mobile while leaving your car at home. We’re inviting the nation to sign up and become part of the challenge in your local community on this day dedicated to the use of non-motorized transportation. We partner with action sports retailers, grass roots organizations, local, state & Federal government and like-minded natural product companies to make this an event with major perks and loads of opportunities to win huge prizes from our generous partners. This event is for everyone - no matter what your age, where your hometown or what your cause – the entire world is invited to participate in this party!

 

ASEC Green Room The mission of the ASEC Green Room is to unite like-minded natural product companies in retail and online communities. By assembling eco products in centralized locations, the natural products customer’s shopping experience is simplified. Companies and retailers will benefit from the increased economic opportunity. ASEC
provides the Green Rooms with sourcing for private label, endemic and non-endemic natural products via the “ASEC Approved Brand Purchasing Guide.”

 

Recycle Your Brain Carnivals First and foremost, ASEC educates and empowers its audience to make environmentally sound decisions in their daily lives. Our “Recycle Your Brain” carnivals reach over four million people at events a year. The tour features a mind-blowing bike and skate demo as well as interactive games and eco-trivia contests to engage and educate spectators. We have an aggressive school demo agenda; teaching kids about sustainability while we entertain them with “Action Sports.”

 

The OCDE W.I.N. 2.0 Contest is the sweetest thing you could imagine that could possibly happen to your school! All students in Orange County California k-12 qualify to enter this contest to come up with innovative water conservation solutions or creative ways to communicate conservation tips. Your reward for this will be to WIN piles of ripping stuff from your favorite companies.

 

 

These programs and initiatives are a small part of the effort ASEC puts forth to meet the challenges facing us today. ASEC’s actions serve to Engage, Inform, Inspire and Empower consumers to make the world a better place.

Make a difference. Join the Resolution.