The ASEC Action News Network

We apologize for the inconvenience, this is a temporary host site, we are at the final stages of developing our new website which will be "the EpiCCenter for consciousness in action sports." It will have all of the current information and articles, U will be able to sign up for RAD, interact within and keep your finger on the pulse of what is happening in the action sport sustainability movement and beyond.


P.S. If you sign up as a member you will automatically get connected to all things RAD (Roll Anything Day).


Aloha Coalition forces! 


Your mission, if you choose to accept, is to visit between May 16-20 and cast your vote for ASEC to win a $50,000 grant from Good Inc. & Ford Explorer.


 ASEC is honored to be selected as Danny Way’s nonprofit of choice, and will be one of six major organizations – including those represented by actor Ed Norton, surfer Laird Hamilton and comedian Will Ferrell – vying for the grand prize.  Of course D-Way and ASEC want to kick eco-butt and pull off the upset.  We wholeheartedly believe in the power of our cause and can really use the funds to empower our innovative game-changing initiatives.  So click the below link, check out the offerings and vote with your heart; that’s all we ask.


 Where will the money go, you ask?  If we win, we’ll aim to inspire growth in participation in Action Sports; dramatically reduce transportation-based carbon emissions; and combat obesity and stimulate economic growth in both industry and local communities. How can one little grant help to spawn all of that?  Let us show you how!


 The prize money will help launch an aggressive nationwide rollout for our RAD (Roll Anything Day) holiday and FFFAST (Families For Fun and Safe Transportation) initiative, whereby the focus is to encourage the use of non-motorized transportation and call for the redesign of cities to accommodate non-motorized transportation solutions and incorporate outdoor recreation and skatepark elements into them. This design platform creates exclusive non-motorized transportation-ways that are safe, functional and feasible for transportation use and made fun to encourage greater participation. 


Already on a roll in major cities including Portland, Chicago, Philly and San Francisco, this movement is beginning to emerge in many others on individual levels. Unfortunately, we in this country are still in the dark ages when it comes to public transportation.  Would you believe Portland, Oregon is the only city in the U.S. where skateboarding as transportation isn’t a crime?  A crime.  And most cities don’t include skateboarding and other viable forms of non-motorized transportation in their development strategies. This primitive approach excludes a significant percentage of the population from enjoying health benefiting and environmentally sound transportation options. Furthermore,  much of the existing development is still unsafe, placing riders in direct competition for roadways with motorized vehicles. 


Our goal at ASEC is to harness and centralize the power of grass roots movements; inspire mass public, local business and corporate support; develop partnerships with local, state and federal government; and get 2 million people rolling on RAD (October 10th); and to inspire America to export a transportation model to the world that we can be proud of. 


We appreciate your support.  Go fast, ride hard and live wise…. but most of all, enjoy the ride!



Here is the link to the contest page if you want to read the articles:



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Blog Posts

The ASEC Earthday Philosophy as seen through views of its founder and Executive Director, Frank Scura.... Take it Off!

Give the Earth a real vacation on Earthday

Earthday? What is Earthday? Who or what exactly is this holiday for? Is it for people or is it for the Earth? If it is for us humans then shouldn’t it be called something like "Human Earth Awareness Day," I am down for a holiday like that, then our buzzing around, gathering in large crowds and utilizing precious resources trying to get people to acknowledge the Earth as a living entity, that sustains all life and…

Posted by frank Scura on April 18, 2010 at 11:30am


We encourage you to create your own “Cyber Earthday Fantasy” event.

If you could create your own concert and you had no limitations with mortality, economic or otherwise, what would it look like? Join us in our member area where you can create your own unique page,…Continue

Started by frank Scura in Roll Anything Day 2009 !!!!! Apr 17, 2010.

Bamboo Longboards

contact greg@bamboosk8.comContinue

Started by Greg Zweig in Bamboo Skateboards Aug 18, 2009.


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BambooSK8 official commercial (July 2011)

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"NICE man! try to get hold of pictures where you can see the cooping, those pictures would look even sicker ;)"
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Our Story


ASEC Begins with “Action”

Our Founder Frank Scura conceived the Action Sports Environmental Coalition (ASEC) in 2003; Frank was then joined by his friends and co-founders Bob Burnquist, Damon and Danny Way, Cara Beth Burnside and Julia "Butterfly" Hill later that year. Motivated by the influence action sports have over our world, we set out to lead the action sports industry and make it a role model for sustainability?” ASEC and our industry has been progressing with great success ever since. Do your homework and check it out, due largely to ASEC's actions and influence there are dozens of action sports brands with sustainable product offerings, the X Games are one of the Greenest sporting events in the world and there are now dedicated natural product sections in action sports retailers (branded as ASEC Green Rooms). We are confident saying that our efforts have influenced well beyond our industry to main stream sports, fashion and a myriad of other sectors. Since our conception ASEC's coalition forces have grown to become an impressive list of athlete, brands and celebrity supports. Geoff Rowley, Rob Machado, Travis Rice, Greg Lutzka, Jamie Bestwick, Dave Mirra, Quicksilver, Volcom, Emerica, Girl, Toy Machine and 100's of other influential riders, retailers and brands have joined the coalition. So join up and "Join the Resolution," become part of the solution as an elite group of people who are having a blast causing an eco ruckus that is transforming our World.

What’s it all about?

ASEC is about progressive education and empowering people to adopt sustainable practices in a way that embraces their existing lifestyle and enhances it. We think sustainability is the sh@!; simply put, we throw a better party!


Roll Anything Day

Monday, October 10, 2011
our 4th annual Roll Anything Day, a day dedicated to embracing the action sports lifestyle and enhancing your life with inventive ways to be mobile while leaving your car at home. We’re inviting the nation to sign up and become part of the challenge in your local community on this day dedicated to the use of non-motorized transportation. We partner with action sports retailers, grass roots organizations, local, state & Federal government and like-minded natural product companies to make this an event with major perks and loads of opportunities to win huge prizes from our generous partners. This event is for everyone - no matter what your age, where your hometown or what your cause – the entire world is invited to participate in this party!


ASEC Green Room

The mission of the ASEC Green Room is to unite like-minded natural product companies in retail and online communities. By assembling eco products in centralized locations, the natural products customer’s shopping experience is simplified. Companies and retailers will benefit from the increased economic opportunity. ASEC
provides the Green Rooms with sourcing for private label, endemic and non-endemic natural products via the “ASEC Approved Brand Purchasing Guide.”


Recycle Your Brain Carnivals

First and foremost, ASEC educates and empowers its audience to make environmentally sound decisions in their daily lives. Our “Recycle Your Brain” carnivals reach over four million people at events a year. The tour features a mind-blowing bike and skate demo as well as interactive games and eco-trivia contests to engage and educate spectators. We have an aggressive school demo agenda; teaching kids about sustainability while we entertain them with “Action Sports.”


The OCDE W.I.N. 2.0 Contest

is the sweetest thing you could imagine that could possibly happen to your school! All students in Orange County California k-12 qualify to enter this contest to come up with innovative water conservation solutions or creative ways to communicate conservation tips. Your reward for this will be to WIN piles of ripping stuff from your favorite companies.



These programs and initiatives are a small part of the effort ASEC puts forth to meet the challenges facing us today. ASEC’s actions serve to Engage, Inform, Inspire and Empower consumers to make the world a better place.

Make a difference.
Join the Resolution.




Some of our Coalition Support Force


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