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Andy Juegelt
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  • Munich
  • Germany
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How did you hear about ASEC
Google - doing research on sustainable products and movements
About Me
I'm the New Media Manager for the Swatch TTR World Snowboard Tour and I finished my studies about Technology- and Management-oriented business administration at the Technical University of Munich with a diploma thesis about the influence of environmental identity on consumer purchase behavior of green outdoor sports products.
My Website
http://sustainabilityinactionsports.wordpress.com/

Pure Ecotainment: Terje at TAC

Andy Juegelt's Blog

Organic Cotton vs. Recycled Polyester

An insightful article about the different environmental impact of cotton and polyester fiber production. It concludes that recycled polyester fiber, produced from existing polyester products, is possibly more sustainable than organic cotton fiber.



We are facing climate change, resource depletion, and full landfills. Maybe it’s time to think about recyclable even more than about renewable. And as the study concludes: recycled polyester fiber “produced from existing polyester textile… Continue

Posted on January 24, 2010 at 12:00pm

Mythbuster: Increased water use of organic cotton?

A little while ago I talked to the head of a well-known snowboard brand who is very much in favor of sustainability and tries to push this topic within the company. Against quite a bit of resistance he manages to overcome some internal obstacles to launch multiple products containing organic cotton. At one of the first press conferences announcing this new move he got some very critical feedback from a, let’s call him “green” journalist that said: “Well, congratulations, you have now moved to a… Continue

Posted on January 23, 2010 at 12:07pm

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