Give the Earth a real vacation on Earthday
       
Earthday? What is Earthday? Who or what exactly is this holiday for? Is it for people or is it for the Earth? If it is for us humans then shouldn’t it be called something like "Human Earth Awareness Day?" If that was the case then our buzzing around, gathering in large crowds and utilizing precious resources while trying to get people to acknowledge the Earth as a living entity that sustains all life and deserves respect on April 22nd, would make more sense. But, if it is truly a holiday for the Earth (which is what the name has always implied to me), then we should all give the Earth break, and "Take it Off." 
 
I admit it, I have been guilty of this for years but it has never sat well with me and now I am ready for a change. Just think about this for a moment, the way we currently view, participate in and experience Earthday seems a bit counter productive to me. A good analogy of our current behavior with regard to our Earthday celebrations would be the equivalent of having your 100th birthday approaching and your friends and family come to you and say, “there are 1000 of us that want to celebrate and honor you for your birthday, because we want to share our love and admiration for you”…. Then they say, “Can you please cook all of the food, decorate the ball room, cater the party, clean up the mess and buy yourself all of your presents?” Doesn’t sound like much of a holiday? Well that is what we are doing to our generous Planet that gives us everything and asks for very little in return. We go to festivals, we buy things, we take and impact just like every other day. So maybe you eat organic that day, or buy something eco but we know you can do better than that!
 
We invite you to join us in a collective effort to make Earthday a real holiday for the Earth. This doesn’t mean that you are a pagan Earth worshiper (and it doesn’t mean you aren’t); it is just about respecting and honoring the gift of life by showing gratitude for the Planet that sustains you.  We encourage you to participate, invite your friends, and compete to see how lightly you can tread and how much you can give back. Have ZERO impact that day by not driving, fasting or one of the many other suggestions we recommend. Have fun, go forth on foot, skateboard or bike and clean up beaches, plant trees, restore local watershed areas, participate in the thousands of ways there are to contribute to the betterment and goodness of life on Earth. 
 
Below are some things that you should avoid doing to the best of your ability on Earthday April 22nd

Do do’s and don’t don’t’s of a Take it Off Earthday

Do do’s
• Plant trees
• Fast, eat nothing
• At the very least eat organic and vegetarian if you can (it’s only for on day)
• Ride Your Bike
• Go skateboarding
• Walk
• Jog
• Run
• Skate, bike walk, jog or run to the beach and go surfing
• Restore local watershed
• Clean up your local beaches, parks, rivers and other natural habitat’s and
wild life areas
• Play with your kids, partner or friends
• Learn about nature, gardening, primitive skills and other useful knowledge
• Wipe your booty with leaves
• Use a reusable beverage bottle
• Recycle water to feed your plants or garden
• Turn off the lights
• Turn off your hot water heater
• Snuggle with someone you care about
• Have a zero waste day
• Have a carbon positive day
• Have a pollution free day
• Have a toxin free day

Don’t Don’t’s
  • Do not drive in any form of motorized transportation that requires
fuel or produces emissions
• Using Electricity, natural gas or other forms energy generating methods
that require natural resources
• Avoid buying anything (be prepared)
• Don’t Clean with any cleaning products
• Don’t use any resources of any kind
• Don't stress  

To view archive photos from the photo shoot Click Here for Lee Jaffe & Click Here for Hutch Axlirod 

About the peeps that made this campaign happen:

Our Featured Model: Suzanne Stokes
I was born in Naples Florida and I am a model and actress. Some of the highlights of my career have been, being chosen to be Miss February 2000 Playboy Playmate of the month and being Miss Hawaiian Tropic USA. 
 
To learn more about me "click here" 

Our Featured Artist: Lee Jaffe 
Lee Jaffe, A.K.A. Jahfree, is an Artist & Music Icon born in the Bronx sometime in the 20th century. His travels have led him to all corners of the world to produce music, photography, art & Film. Jamaica has played a special role in Lee's Travels and his experience there includes having lived with Bob Marley and played music with the Wailers band from 1973- 1976. Lee has worked with many of reggae music's legendary performers and has produced roots reggae albums including Peter Tosh's classic, "LEGALIZE IT. 

To find out more about the amazing Lee Jaffe Click here "click here" button. Don't be afraid to dig into the site, you will find treasures beyond your wildest imagination, Lee is Legit! 

Earth Irie apparel provided by “Livity Outernational”

LiViTY is a positive, healthy lifestyle. Our products and message reflect our core values of sustainability and unity. All of our apparel and accessories are designed using organic, renewable and recycled materials and are produced in equitable trade. Livity’s 2010 collection is an expression of our commitment to conscious living and creativity.

Click here to find out more about the style offerings of Livity

Wings Art by: Jesse Miller
Jesse Miller is a truly great American Artist.  Born in Newport Beach California the son of a master woodworker, Jesse took the skills he learned from his father to a new level. Combining craftsmanship with fine art Miller creates truly masterful works through the fusion of his passions for woodwork, leaded glass and paint. Jesse Miller is a true and rare master in the disciplines of multimedia.

To learn more about Jesse Miller Click Here

Our Photographer: Nate Retzler

Special Thanks to those kind people who without their devotion and dedication this would not have been possible, every person on this project donated their time.

Larry Flowers- Model Casting

Dewitt Canon- Shoot and Site Director
See Dewitt’s trendsetting eco-production coaches here he also had crafts the finest skateboards in the world, check it http://www.facebook.com/pages/Alchemy-Skateboards/264552340516?v=info 

Andrew Belvedere- Assistant Director

Mallory Currlee- Stylist
Check out Mallory’s “Curlee” vintage recycled bags and bikini’s here